Charlotte’s ‘Treatsy Roll’ Truck Brings Joy to Pets, Wins NC Business Award

A mobile pet treat business earned state recognition this month when officials named it a "Certified North Carolina Destination Business." The venture runs from a vintage 1996 Subaru Sambar, bringing fresh-made snacks to Charlotte's four-legged friends.

Amy Bossard crafts her products with local supplies from three counties: Gaston, Lincoln, and Cleveland. Her truck stocks an array of options, but two stand out as customer picks: crispy ostrich liver bits and chewy trachea strips.

"I always approach the dogs or have the dogs approach me," Bossard said, per The Charlotte Observer. "I try not to scream and squeal if there's a cute puppy or something."

State officials selected the truck as one of 33 ventures for their new initiative. This program boosts small operations through specialized coaching and tools aimed at drawing more visitors to community shopping districts.

"It gets North Carolina residents and guests of the state to go look at these small towns," Bossard said.

After moving from Portland in 2018, she started small: just a tent in a friend's lot. Two years later, she upgraded to her truck, now known as "Treatsy Roll."

You'll spot the truck at markets across three cities: Belmont, Columbia, and Greenville, SC. It maintains a fixed spot at Charlotte's Regional Market on Yorkmont Road, right under the Greenery Shed.

Her background spans twenty years in pet care. Before this venture, she managed a New York City pet shop and worked the Pacific Northwest as a product rep.

For $15, pet owners can pick up lamb liver chunks, dried pig ears, or preserved minnows from trusted suppliers. The treats attract more than just dogs: cats munch them too, and horses snack on the dried sweet potatoes.

At home, four rescued pups test each new recipe. "Even though they don't have paying jobs, their jobs are to supervise and clean the floors," she said.

Market signs point up for pet snacks. "I'm not saying that the pet industry is bulletproof, but it continues to grow as people prioritize quality consumables for their pets," Bossard said.

Track the truck's schedule through simplyamericandogtreattruck.com or social media handles @SimplyAmericanDog on Facebook and Instagram.